Reell X Nick Toet

Nick Toet has been creating honest, no-frills food content for years. Known through "EtenmetNick" on YouTube and Instagram, as well as more than 350 episodes on Dumpert, one of the biggest video platforms in the Netherlands, he combines his passion for good food with a raw and unfiltered approach. Growing up around the fish trade and with a background in camera production, his focus has never been about arfection. It's about the real experience. Cooking, testing, experimenting. Most moments happen naturally, right there in front of the camera.

For this collaboration, we brought Nick into our "kitchen" to develop an apron built around the way he actually works. No unnecessary gimmicks, just functional details that make sense and are exactly where you need them. The entire process was shaped through close exchange with Nick and his direct, hands-on way of working. Practical, straightforward and full of energy!

The result is an apron that moves between kitchenwear and workwear. Durable, functional and made for everyday use. Featuring large storage pockets, sturdy materials and details like the "Hot Sauce" pocket. Built for long days in the kitchen and everything that comes before or after.